LUISA GRAFF JEWELERS BLACK FRIDAY JUST GOT brighter! OVER 25 YEARS OF EXPERTISE, ELEGANCE, AND FAMILY TRADITION Our family's legacy, your family's heirlooms. For more than a quarter-century, Luisa Graff Jewelers has been the destination where Colorado Gets Engaged. A trusted name in fine jewelry, the store offers an extensive selection, from dazzling engagement and wedding sets in their exclusive bridal area to a vault filled with loose diamonds and gems of all shapes, sizes, and colors. Luisa Graff along with her son, Andrew, has created a family-owned and operated jewelry business that stands apart in both service and selection. Breathe new life into any piece. Ensuring the best customer service also means offering elite repair services. Having a full-service, in-house, repair and service shop at Luisa Graff Jewelers means that customers can trust that their treasured piece of jewelry is taken care of and fixed right - the first time. It also allows for resizing and personalization like engraving that can turn any piece into a one-of-a-kind expression of true love. This could be a family heirloom that has been passed down by generations... being trusted to do such important work is among the greatest honors for our team. - Luisa Graff The Graff family has long ties to Colorado, pioneering the Southern region of the state in 1895-like so many families of the time-seeking a better life as a part of the western gold rush. Those pioneering family members would lean on their family's heritage of artistry and metallurgy, which would be passed down through the generations to Luisa and eventually to Andrew Graff, the current president and CEO of Luisa Graff Jewelers. Andrew's dedication to serving others was solidified during his time in the United States Navy. During his military career, Andrew learned the true value of putting others before himself skills that he uses every day with both customers and staff members of Luisa Graff Jewelers. "The Navy gave me the work ethic to push through challenges, the focus to learn and grow, and the purpose to serve others before myself" Graff explained. Those lessons are the bedrock of my life as a business leader." What sets Luisa Graff Jewelers apart from other jewelers is their commitment to quality and craftsmanship. They pride themselves on their selection of the best quality hand-selected diamonds in Colorado, often sorting through hundreds before choosing the ones worthy of being presented to customers. Luisa Graff Jewelers is driven by a mission as clear as the diamonds they sell: deliver an unparalleled customer-focused experience. With an unmatched passion for jewelry, unwavering commitment to quality, and a deep dedication to their customers, Luisa and Andrew Graff have crafted a jewelry legacy like no other. Designed by you. Crafted by us. Luisa Graff Jewelers stands out from the crowd when it comes to one-of-a-kind custom jewelry. Starting with elite carving, molding, and casting, customers are a part of every step of the creative process, helping to design a truly one-of-a-kind piece that will stand the test of time and become a cherished family heirloom, passed down for generations. This personalized service, combined with Luisa Graff's impressive inventory of over 10,000 pieces of jewelry, ensures that every customer finds exactly what they're looking for. With over 1,900 five-star reviews, we are proud to be recognized as the #1 custom jeweler in Colorado, and we are dedicated to delivering an unforgettable experience from start to finish. - Andrew Graff We buy gold! Gold goes further this Black Friday! Book an appointment at LuisaGraffjewelers.com or call (719) 260-0100. LUISA GRAFF JEWELERS BLACK FRIDAY JUST GOT brighter ! OVER 25 YEARS OF EXPERTISE , ELEGANCE , AND FAMILY TRADITION Our family's legacy , your family's heirlooms . For more than a quarter - century , Luisa Graff Jewelers has been the destination where Colorado Gets Engaged . A trusted name in fine jewelry , the store offers an extensive selection , from dazzling engagement and wedding sets in their exclusive bridal area to a vault filled with loose diamonds and gems of all shapes , sizes , and colors . Luisa Graff along with her son , Andrew , has created a family - owned and operated jewelry business that stands apart in both service and selection . Breathe new life into any piece . Ensuring the best customer service also means offering elite repair services . Having a full - service , in - house , repair and service shop at Luisa Graff Jewelers means that customers can trust that their treasured piece of jewelry is taken care of and fixed right - the first time . It also allows for resizing and personalization like engraving that can turn any piece into a one - of - a - kind expression of true love . This could be a family heirloom that has been passed down by generations ... being trusted to do such important work is among the greatest honors for our team . - Luisa Graff The Graff family has long ties to Colorado , pioneering the Southern region of the state in 1895 - like so many families of the time - seeking a better life as a part of the western gold rush . Those pioneering family members would lean on their family's heritage of artistry and metallurgy , which would be passed down through the generations to Luisa and eventually to Andrew Graff , the current president and CEO of Luisa Graff Jewelers . Andrew's dedication to serving others was solidified during his time in the United States Navy . During his military career , Andrew learned the true value of putting others before himself skills that he uses every day with both customers and staff members of Luisa Graff Jewelers . " The Navy gave me the work ethic to push through challenges , the focus to learn and grow , and the purpose to serve others before myself " Graff explained . Those lessons are the bedrock of my life as a business leader . " What sets Luisa Graff Jewelers apart from other jewelers is their commitment to quality and craftsmanship . They pride themselves on their selection of the best quality hand - selected diamonds in Colorado , often sorting through hundreds before choosing the ones worthy of being presented to customers . Luisa Graff Jewelers is driven by a mission as clear as the diamonds they sell : deliver an unparalleled customer - focused experience . With an unmatched passion for jewelry , unwavering commitment to quality , and a deep dedication to their customers , Luisa and Andrew Graff have crafted a jewelry legacy like no other . Designed by you . Crafted by us . Luisa Graff Jewelers stands out from the crowd when it comes to one - of - a - kind custom jewelry . Starting with elite carving , molding , and casting , customers are a part of every step of the creative process , helping to design a truly one - of - a - kind piece that will stand the test of time and become a cherished family heirloom , passed down for generations . This personalized service , combined with Luisa Graff's impressive inventory of over 10,000 pieces of jewelry , ensures that every customer finds exactly what they're looking for . With over 1,900 five - star reviews , we are proud to be recognized as the # 1 custom jeweler in Colorado , and we are dedicated to delivering an unforgettable experience from start to finish . - Andrew Graff We buy gold ! Gold goes further this Black Friday ! Book an appointment at LuisaGraffjewelers.com or call ( 719 ) 260-0100 .